Thursday, June 19, 2008

KeywordSpy Goes International

Providing country-specific keyword results is extremely useful when it comes to promoting sites which are aimed at web users in a specific country. For instance, garbage in Canada is trash in the USA, while rubbish in the UK. Hence, even though a country is English speaking, still, there are different keyword terms advertisers should research.

While US advertisers have the choice among numerous commercial SEO tools, their European or even Asian counterparts have little or no choice at all. The necessity for a keyword research tool that provides accurate keyword data for specific regions is very high and still assiduous.

If you are looking for what people are searching for in specific countries, KeywordSpy can be of assistance. Its country versions let you choose exclusive keywords for certain sites in specific regions, thus, catering local marketers and advertisers optimizing for both local and international visitors.

As of this writing, KeywordSpy offers the PPC advertising of several country databases that are targeted for specific niches and they are as follows:

United States/Global
United Kingdom
South Africa

These country indices were long overdue to meet the burgeoning keyword search market globally. I’m sure KeywordSpy is working on introducing additional country specific-databases overtime (aside from the 17 countries above) so marketers should watch out for them. It covers a wider demographic area than any other paid tools available making it a better choice for those in the European market and other continents.

What are the odds? Maybe tomorrow when you wake up, there is already a KeywordSpy Timbuktu domain.

Tuesday, June 3, 2008

Mr. SEO and Mr. KeywordSpy; Knocking on Your Site’s Door

Lots of marketers and ad agencies offer keyword research services. Keyword research and analysis are not as simple as using the free tools at Adwords and Overture. Advertisers must see beyond these tools and grasp the real time competition they are in.

Of course, design and interface are important, customer support and relations are equally important, but they’re all focused on what happens once a potential client gets to your site. And there enters the need for SEO.

And when you seek SEO to knock on your site, there comes with it, the inseparable “keyword research.”

Keep in mind that keyword marketing research would determine the success or failure of a site, no matter how user-friendly or well-designed the pages in it. While doing optimization, it is always recommended to do a competitive analysis to discover the top keywords used by online searchers to find services and products and what search terms are utilized by your competitors who are doing pretty well in marketing themselves.

To get straight to the point, keyword research is the giant step for any search engine “findability” effort whether it is off page or on page optimization. A well-optimized domain relies on good organic keyword density and using the right keyword tool for its PPC bidding strategy.

But the real fun begins in the use of KeywordSpy. I discovered this web-based tool a month ago, and it researches on competition as probably I’d never expect from any keyword software. When it comes to SEO, the keyword competition becomes a complex measure of your competitors’ strength that consists of their paid keywords, organic keywords an ad copy plus the corresponding analytics to measure keyword profitability. KeywordSpy quickly returns all this data in a well-designed interface, allowing you to even download the keywords and statistics to an excel or text file and sort those golden “money terms.”

Not only this tool provide data on keyword search volume and price, unlike other tools, the level of accuracy of KeywordSpy in data presentation is way high.

So next time you allow SEO specialists to enter on your site’s door, be sure that they tagged along the greatest competitor spy in town – KeywordSpy.

But then, I understand that KeywordSpy is still stranger to you at this point in time. Rest assured that I’ll expand on this tool on my proceeding posts. I’m still in the process of learning and playing with its features and since I found it very impressive, I won’t miss sharing this to you.