Wednesday, January 20, 2010

You Can Never Go Wrong With Spelling Mistakes When Used in PPC and SEO

Why You Should Use Your Customers' Mistakes To Gain A Positively Unfair Business Advantage Over Your Competitors - With The Combined Muscle Of ALL The Profitable Misspelled Keywords!

When it comes to optimizing your website for better rankings, quality traffic and increased sales, it would be natural to implore on the right keywords for the right content. But just as profitable such keywords may be, you could also be missing out on misspelled keywords that could generate a reliable percentage of visibility for your website. KeywordSpy knows that grammar teachers would cringe on it, but savvy online businessmen see gold in it.

With PPC, advertisers can get detailed metric data of how misspelled keywords perform. If you bid on spelling errors, you can see what typo errors are actually converting. The conversion can be very valuable in optimizing for organic search engine rankings.

For example, let’s use the screenshot data below. You will notice that the misspelled keyword “londkon hotel” over the past year has 314 conversions. With each conversion being valued at $80, that would be over $25000 in revenue for a fictitious company.

Moreover, if the company will use the keyword “londkon hotel” in its SEO, for sure they also wouldn’t miss fantastic results. Assuming the organic number 1 position gets a conservative double the number one PPC results; that would be whopping additional $50,000 revenue! And that would be just for one misspelled keyword.

But take note, bidding on spelling errors in Yahoo and Google Adwords will usually result in a poor quality score for those keywords. Thus, it is advisable to keep the typo ads and keywords in a separate campaign so low quality scores don’t drag down the rest of your keywords. Also, sometimes, Google kills the concept with the alternative search helper “Did you mean…? in the search result page, whenever user enter a typo keyword. But, if no one clicks, no one pays. So what is the harm? At the end of the day, there are always a percentage of people who will pay no attention and go for the PPC ad copies for misspelled keywords.

But if you don’t want to lose money while testing to find the ironically right keyword mistakes, you just have to thank KeywordSpy for providing you the Misspelled Keywords feature.

In the example above, the keyword "london hotel" has about 12 misspelled keywords currently being advertised in PPC campaigns. Aside from the profitable “londkon hotel” which was initially discussed, another profitable misspelled keyword is "londen hotel".

As per current KeywordSpy data, “londen hotel” is being searched for 110,000 times per month and has about 7 profitable ads out of the 92 online ads bidding on it, but quite a figure in terms of Cost per Click with $2.63. Taking advantage of this information, a website can be optimized organically with this keyword without expending too much cost.

If a company in the London hotel industry would write an article and blog post containing links to the company site with the anchor texts “londkon hotel” and “londen hotel”, that would probably be enough to rank their site, considering there is less competition for such misspelled terms.

The amount of search volume per month is a good measurement in considering misspelled keywords for SEO campaigns. And it’s as easy as throwing "accidental" typos with your content, imploring articles and press releases, and even altering a few anchor texts for link building campaigns. It may look like a stretch, but with the amount of search volumes misspelled keywords generate on a given period, and the amount of PPC advertisers are willing to pay for profitable ads, it’s an opportunity too great to miss.

When working with PPC and SEO advertising, misspelled keywords comes as an unexpected but useful factor with the simple principle that "everybody makes mistakes", including your target market. A user can typically type up a search term erroneously or may have known the incorrect spelled search term to be correct to begin with.

That means, regardless of the crime this could be against the English language, or any other language for that matter, misspelled keywords triggering online advertisements can also provide a promising increase in quality traffic, and ultimately conversions. The same idea applies for sites and companies who intelligently grab their typo domain names, rather than allowing their competitors grabbing the profitable misspelled domain names.

With that in mind, keyword spelling mistake could easily qualify as your favourite PPC and SEO mistake.

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