Thursday, August 23, 2012

The Chinese Valentine's Day Fairy Tale

My colleague said that it's the Chinese Valentine's Day today (7th day of the 7th lunar month in the Chinese calendar) and here's the fairy tale that inspired their version of heart's day!

Chinese Valentine's Day Story Chinese Valentine's Day is on the 7th day of the 7th lunar month in the Chinese calendar. A love story for this day is about the 7th daughter of Emperor of Heaven and an orphaned cowherd. The Emperor separated them. The 7th daughter was forced to move to the star Vega and the cowherd moved to the star Altair. They are allowed to meet only once a year on the day of 7th day of 7th lunar month.

The story began from the good-looking poor orphaned boy living with his elder brother and sister-in-law. After his parents past away, his brother inherited the house and the land. The boy owned an old ox. He needed to work on the farm's field with the ox everyday. So he was called a cowherd. His daily life was just like in a Cinderella story.

The 7th daughter of Emperor is good at handcrafting, especially weaving clothing. So she was called a Weaving Maid. The Emperor likes her skill to weave clouds and rainbows to beautify the world.

Chinese Valentine's Day The ox was actually an immortal from the Heaven. He made mistakes in the Heaven and was punished as an ox in the Earth. One day, the ox suddenly said to the cowherd, "You are a nice person. If you want to get married, go to the brook and your wish will come true." The cowherd went to the brook and saw all 7 pretty daughters of Emperor came down from Heaven and took a bath in there. Fascinated by the youngest and also the most beautiful one, he took away her fairy clothes secretly. The other six fairies went away after bath. The youngest couldn't fly back without her fairy clothes. Then the cowherd appeared and told her that he would not return her clothes unless she promised to be his wife. After a little hesitation and with a mixture of shyness and eagerness, she agreed to the request from this handsome man. So they married and had two children two years later.
One day, the old ox was dying and told the cowherd that he should keep his hide for emergency purpose.

The Emperor found the sky's not that beautiful as before without the 7th daughter weaving clouds and rainbows. He wanted his daughter's grandmother to find the missing daughter and to bring her back. . While the 7th princess was flying to the Heaven with her grandmother, the cowboy wore the ox hide, took his children in two bamboo baskets with his wife's old fairy clothes and chased after his wife in the sky. The grandmother made a milky way in the sky with her hairpin, which kept them separated. The 7th princess was moved to the star Vega (The swooping - Eagle) in the Lyra (Harp) constellation. And the cowherd with his two children stayed in the star Altair (Flying one) in the Aquila (Eagle) constellation. The star of Vega is also known as the Weaving Maid Star and the star of Altair is as the Cowherd Star in China.

Chinese Valentine Story Magpies were moved by their true love and many of them gathered and formed a bridge for the couple to meet in the evening of the 7th day of the 7th lunar month, which is the day the Emperor allowed them to meet once a year.

They said that it's hard to find a magpie on Chinese Valentine's Day in China, because all magpies fly to make the bridge for the Weaving Maid and Cowherd. The one thing to prove that is the feathers on the head of the magpies are much lesser after the Chinese Valentine's Day. If the night Chinese Valentine's Day rains, the rain are the tears of the Weaving Maid and Cowherd.

Wednesday, July 18, 2012

Global Yellow Pages Singapore Resells Google AdWords

As of February 2012, Global Yellow Pages (GYP) Singapore had begun selling ad placements in Google Search sponsored listings.

Despite the concern that Yellow Pages Singapore risks its core print and online directory products by reselling Pay-per-Click (PPC) solutions directly to web site owners and advertisers, they’re cleverly bundling their core print products and methodically leveraged their sales force.

Although there are claims that the Yellow Pages industry is dying, the company is making the shift of combining print and online products to remain a relevant local player in the advertising field.

Currently, aside from their Google AdWords packages being sold as ala carte, Global Yellow Pages also have bundle solutions for its other products, portals and directories.

Thursday, July 12, 2012

Global Yellow Pages’ AdWords Service – the Best Google AdWords Service in Singapore

If you are looking to promote your web site or online store via Google AdWords, the best service to seek is the Google AdWords service of Global Yellow Pages.

Their team of Google AdWords Campaign Executives will do all optimization necessary in order to bring qualified traffic to your web site for as low as $10 daily budget.

For inquiries, email AdWords(at) or contact (+65) 63511930.

Thursday, June 21, 2012

Google AdWords Prohibits Money Lenders and Loan Sites Targeting the Singapore Market

Google AdWords is in the way of adhering to the Singapore Law on restricting money lender sites in advertising with search engines’ sponsored links (such as Google AdWords and Bing AdCenter).

As of June 2012, Google AdWords prohibits the advertising of money lending services such as cash loans. This is in compliance with the clarification memo issued by the Insolvency and Public Trustee’s Office (IPTO) of Singapore, under the Ministry of Law, that lists the permitted and restricted media channels where members of Singapore Money Lenders Association can advertise.

Since November last year, the IPTO states that licensed money lenders are permitted to advertise only in the following media:

*online and print business directories
*web sites owned by the money lenders
*within the place of business of the money lenders

Meanwhile, the following advertising channels are prohibited by the IPTO:

*social media sites like Twitter and Facebook
*sponsored links through search engines
*print media directories that caters just to moneylending businesses
*online directories that are supposed to be for other business categories

Non-compliance on the aforementioned rules may result in the revocation of the money lenders’ license and is an offence punishable on conviction, with a fine not exceeding S$20,000.

Friday, June 15, 2012

Google AdWords Keyword Auction Insights

If you’re SpyFu or KeywordSpy, this might be a bad day, as Google’s basically doing what you’ve been doing all along, with its Keyword Auction Insights which accurately shows AdWords competitors of AdWords advertisers.

Instead of using the Ad Preview and Diagnostic Tool or running a quick test query, Google AdWords now lets you see whom your keywords are competing with. 

Select one and only one keyword at a time and view the report by dropping down the Keyword details menu. Auction Insights is right there.

You can see on a keyword level the below five statistics:
  • Average position
  • Impression share
  • Overlap rate (how often you and the competition impress simultaneously)
  • Position above rate (this tells you how often your competition appeared above your ad in the results)
  • Top of page rate (how often the ad was above the organic results and not to the side. It is the percentage of times that it appeared in top position out of all the times that it appeared, so this can be a high number even if your impression share is <10%)

You can only download the report one keyword at a time as of this writing. So, just like with keyword diagnostics, we’ll all be wishing for a way to download this info in bulk and I'm sure mighty Google is certainly working on it.

Tuesday, June 5, 2012

The Medicine Story: On Love and Forgiveness

A work colleague recounted the following story during our lunch today. I guess it’s worth sharing as we all need to let go and forgive from time to time. 

"A boy was born to a couple after twelve years of marriage. They were a lovely couple and the boy was the apple of their eyes. When the boy was around two years old, one morning the husband saw a medicine bottle open. He was late for work so he asked the wife to cap the bottle and keep it in the cupboard. The mother, preoccupied in the kitchen, totally forgot the matter.

The boy saw the bottle and playfully went to the bottle and, fascinated with its color, drank it all. It happened to be a poisonous medicine meant for adults in small dosages. When the child collapsed, the mother hurried him to the hospital, where he died. The mother was stunned. She was terrified how to face her husband.

When the distraught father came to the hospital and saw the dead child, he looked at his wife and uttered just four words.

What do you think were the four words?

The husband just said "I Love You Darling."

The husband's totally unexpected reaction is proactive behavior. The child is dead. He can never be brought back to life but there is no point in finding fault with the mother. Besides, if only he have taken time to keep the bottle away, this will not have happened. No point in attaching blame. She had also lost her only child. What she needed at that moment was consolation and sympathy from the husband. That is what he gave her.

Sometimes we spend time asking who is responsible or who to blame, whether in a relationship, in a job or with the people we know. We miss out some warmth in human relationship in giving each other support. After all, shouldn't forgiving someone we love be the easiest thing in the world to do? Treasure what you have. Don't multiply pain, anguish and suffering by holding on to forgiveness.

If everyone can look at life with this kind of perspective, there would be much fewer problems in the world.

Take off all your envies, jealousies, unwillingness to forgive, selfishness, and fears, and you will find things are actually not as difficult as you think."

Thursday, May 31, 2012

Memorable Goodbye Quotes

1.  “How lucky I am to have known someone who was so hard to say goodbye to.”

2.  Husband: “Ayoko na! Sawang-sawa na ko! Lalayas na ko sa bahay na to!”
Wife: “Ako rin! Sawang-sawa na rin ako! Kaya sasama ako sa yo!”
3. (From Gone With The Wind) Rhett Butler to Scarlet O’Hara: “My hand is no longer yours to cling to.”

4.  “To love and be together forever is the best thing. But if it doesn’t work out well, to love and let go is the next best thing.”

5.  “You never know what you have till you lose it. And once you lose it, you can never get it back.” – SNATCHER.
6.  “Where’s the good in goodbye when it means you’re not in my life?”

7.  “Saying goodbye is hard, but staying isn’t always better.”

8.  “Sometimes putting a period is better than putting a comma because it’s better to see a complete sentence than a hanging one that doesn’t make sense.”

9.  “Courage is measured equally by both holding on and letting go.”

10.  “After 5 years, I broke up with my boyfriend. He asked for one last kiss. I simply told him: “No.”

11.  “If someone wants to leave? Don’t force them to stay. Make them want to come back. Be the best person you can be that they’ll regret their leaving in the future.”

12.   “A goodbye isn’t painful unless you’re never going to say hello again.”

13.  “It’s sad how we started out as strangers, then became lovers, and now we go back to being strangers.”
14.  Edward Cullen to Bella Swan: “I’ll be back so soon, you won’t have time to miss me.”

15.  “Leaving was easy. Staying away is much harder.”

16.  “Sometimes it’s better to burn bridges to make sure there’s no turning back.”

17.  “Kapag ipinagpalit ka ng mahal mo sa pangit, hayaan mo na sila. Wala kang laban sa TRUE LOVE!”

18.  “My ex told me right after we broke up: “Mahirap mang isipin ngayon, dadating ang araw na makakalimutan mo ding minahal mo ako.” I hated him then, but true enough, he was proven right. I’m happily married now with kids and I hardly remember anything about that ex of mine.

19.   “Aside from death, people never really leave; their roles in your life just change.”

20.   “Saying goodbye is better when there is still some love and respect left in your hearts for each other.”
21.   “The most painful goodbye is the one that was never uttered.”

22.   “Goodbye only means, I’ll miss you until we meet again.”

23.   “Bakit kita iniwan? Kasi nagpaiwan ka…”

24.   “Having it halfway is harder than not having it at all.”

25.   “It’s called a break-up because it’s broken.”

26.  Oprah Winfrey: “You always do a little growing up every time you do a little letting go.”

27.   “Sometimes you need to leave even when there is nowhere to go.”

28.  Umuwi si misis at may nakitang liham mula sa kanyang asawa. Ang nakasulat: “Hindi na kita kayang pakisamahan. Umalis ako kasama ang limang anak natin. Paalam.” Nanawagan si misis sa radyo: “Intoy, si Nena ito. Umuwi ka na. Ibalik mo na yung apat na bata. Si Junjun lang naman ang sayo diyan!”