Wednesday, July 18, 2012

Global Yellow Pages Singapore Resells Google AdWords

As of February 2012, Global Yellow Pages (GYP) Singapore had begun selling ad placements in Google Search sponsored listings.

Despite the concern that Yellow Pages Singapore risks its core print and online directory products by reselling Pay-per-Click (PPC) solutions directly to web site owners and advertisers, they’re cleverly bundling their core print products and methodically leveraged their sales force.

Although there are claims that the Yellow Pages industry is dying, the company is making the shift of combining print and online products to remain a relevant local player in the advertising field.

Currently, aside from their Google AdWords packages being sold as ala carte, Global Yellow Pages also have bundle solutions for its other products, portals and directories.

No comments: