Singapore eco-furniture pioneer d-Bodhi has won the highest accolade - the "Best Stand Award" - at the International Furniture Fair Singapore (IFFS) 2014. Raymond Davids, Founder of d-Bodhi says the award is a "recognition of d-Bodhi's commitment to creating a unique and meaningful experience for visitors."
Mr Davids says, "We are honoured to be recognised by our peers in
this category. Since our inception in 2007, d-Bodhi has evolved from an
eco-furniture retailer into a passionate environmental advocate. We
wanted to create a unique and meaningful experience with our booth so
that every visitor would be awakened to the threat of climate change,
and take immediate action to reduce their carbon footprint."
This year, d-Bodhi has taken a quantum leap in its commitment to
the environment by pledging to plant 50,000 trees by the end of 2014. As
part of the company's new "Awake" campaign, one tree will be planted
for every furniture sold.
Mr Raymond Davids says, "Over the years we have been conscious of
our carbon footprint and have been crafting furniture from low impact
raw materials such as recycled wood, metal and textiles. As the threat
of global warming continues to escalate, we felt the need to 'lead by
example' by committing to planting 50,000 trees."
d-Bodhi will collaborate with Indonesia-based Trees4Trees (www.trees4trees.org)
to plant the trees. Using Permanent Test Plots established as part of
the Trees4Trees' monitoring program, carbon capture is calculated along
with the life cycle of the trees planted. Trees4Trees has been
monitoring the planted trees since the beginning of the program but
calculating carbon sequestration is a new facet of the monitoring and
analysis being done.
Mr Davids says, "d-Bodhi wants to go further than just using low
impact raw materials. We want to reduce our overall impact on the
environment. This led to the idea of planting trees to capture the CO2
released by our production, office and transportation activities. The
natural thing to do was partner with an organisation that is already
planting trees, which is how we came to join the Trees4Trees program."
Each furniture from d-Bodhi's new 'Soul', 'Tango' and 'Fusion'*
collections will carry a tag describing the "Awake" campaign, its
objectives and the target of 50,000 trees by end 2014. Mr Davids says,
"Like the delicious aroma of coffee that awakens our senses every
morning, we will leverage on our innovative yet sustainable furniture to
awaken our customers to the need to transcend inertia and take
immediate, practical action to protect the environment. Coffee stains,
like waste wood, leave an indelible mark, an imprint to remind us that
time is passing us by, and there is an urgent need to take immediate
* The 'Fusion' collection won the Best Exhibit Award (Living Room Furniture category) at the IFFS 2014.
Founded in 2007 by Raymond
Davids, d-Bodhi embodies the ecological story of new life breathed into
old wood. Over the years, our aesthetically functional reclaimed wood
furniture have graced households, offices and establishments in 30
In 2012, guided by a consciousness of the impact of our actions
on the environment, they launched the Footprint program to create
environmental awareness among customers. They introduced recycled
shipping pallets, boat wood, iron and teak combinations into their
material and design production. In 2014, they have taken their
commitment to the environment a step further with the "Awake" corporate
identity and social responsibility campaign. As part of the campaign,
they will plant a tree for every furniture sold. The aim is to plant
50,000 trees by the end of 2014.
Be part of the d-Bodhi story. Be part of the change you want to see in the world.
Media Contact: Terence Teh, d-Bodhi, +65 8233 0719, firstname.lastname@example.org
News Release Source: http://www.d-bodhi.com/