Thursday, April 3, 2014

International Furniture Fair in Singapore (IFFS) is the Best Furniture Trading Show in the East

Here are some answers on why the Asia’s longest running furniture show is a must-attend event, for visitors and exhibitors alike.

1.     What is the main focus of the fair?
DESIGN with a twist. The main focus will evolve the prolific designs amongst the ASEAN and Asia’s rising stars and known designers as they leverage International Furniture Fair Singapore as the launch pad to showcase the most innovative and latest trends to the world.

IFFS is renowned for its high level of international presence and serves as a strategic conduit for Asian players to venture globally and also for international players to tap into the booming market in Asia. 

2.     Who are the exhibitors and visitors?
Exhibitors are mainly furniture & furnishing manufacturers, importers/exporters, distributors, wholesalers that showcase strong Asian identity, as well as international diversity with an appeal of displays of more than 120,000 pieces of fine furniture and furnishing products at the show. 

As for visitors, they include the top international buyers who were invited under the VIP Buyers Programme from all over the world each year.  Besides, visitors profile also cover buying agents, buying groups, department stores, franchisees, trade associations, mail order companies and  specialty stores. 

3.     Which part are the exhibitors and visitors from Europe?

For exhibitors, they hail from Belgium, Germany, France, The Netherlands, Italy, Spain, Turkey & United Kingdom.  As for visitors, they include countries like Austria, Belgium, Chile, Czech Republic, Denmark, Finland, France, Germany, Ireland, Italy, Lebanon, Mexico, Netherlands, New Zealand, Norway, Peru, UAE & many more.

IFFS offers the distinctive platform for both exhibitors and buyers alike i.e. buyers and exhibitors from different countries and regions converge and negotiate business via this exclusive platform, to exchange the latest market intelligence and establish new business contacts. 

As Asia has fast becoming a booming market in the world, these exhibitors and visitors leverage on this gateway to create new markets in Asia to expand their reach to the potential markets and introduce new creativities and innovations from the West to the East and vice versa.  European designs always has a fascinating factor and intrigue visitors with their culture influence and IFFS  welcomes a good crowd from France, Belgium, United Kingdom, Netherlands as well as Italy. The platform at IFFS provides a good hybrid of exhibitors and visitors to enrich the experience at the exhibition.

4.     In this time of the year they are many furniture fairs on East, what is IFFS’ advantage?
With over 30 years of experience and accolades under its belt, IFFS remains one of the world's distinctive platforms for the latest trends and cutting-edge designs in the furniture fraternity. The world congregates at IFFS where there’s the largest participation from any of the ASEAN countries outside of their respective show grounds which includes a big pavilion from Vietnam, Thailand, Malaysia, Indonesia, Philippines and of course Singapore, not to forget a good number from Myanmar this time around. The trilogy of show further establishes itself as a leader in the market place to offer a comprehensive suite of product offerings from residential, commercial to hospitality industries.  
Besides, the world-class exhibition of IFFS is held in a safe, convenient and accessible destination - Singapore with easy and convenient access to facilities and amenities. To complete the exhibitors and visitors’ experience, Singapore is a city with distinctive blend of tourism offerings, from vibrant nightlife to ethnic cultures and culinary delights. 

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