Here are some answers on why the Asia’s longest running furniture show is a must-attend event, for visitors and exhibitors alike.
1. What is the main focus of the fair?
DESIGN with a twist. The main focus will evolve the prolific designs amongst the ASEAN and Asia’s rising stars and known designers as they leverage International Furniture Fair Singapore as the launch pad to showcase the most innovative and latest trends to the world.
IFFS is renowned for its high level of international presence and serves as a strategic conduit for Asian players to venture globally and also for international players to tap into the booming market in Asia.
2. Who are the exhibitors and visitors?
Exhibitors are mainly furniture & furnishing manufacturers, importers/exporters, distributors, wholesalers that showcase strong Asian identity, as well as international diversity with an appeal of displays of more than 120,000 pieces of fine furniture and furnishing products at the show.
As for visitors, they include the top international buyers who were invited under the VIP Buyers Programme from all over the world each year. Besides, visitors profile also cover buying agents, buying groups, department stores, franchisees, trade associations, mail order companies and specialty stores.
3. Which part are the exhibitors and visitors from Europe?
For exhibitors, they hail from Belgium, Germany, France, The Netherlands, Italy, Spain, Turkey & United Kingdom. As for visitors, they include countries like Austria, Belgium, Chile, Czech Republic, Denmark, Finland, France, Germany, Ireland, Italy, Lebanon, Mexico, Netherlands, New Zealand, Norway, Peru, UAE & many more.
IFFS offers the distinctive platform for both exhibitors and buyers alike i.e. buyers and exhibitors from different countries and regions converge and negotiate business via this exclusive platform, to exchange the latest market intelligence and establish new business contacts.
As Asia has fast becoming a booming market in the world, these exhibitors and visitors leverage on this gateway to create new markets in Asia to expand their reach to the potential markets and introduce new creativities and innovations from the West to the East and vice versa. European designs always has a fascinating factor and intrigue visitors with their culture influence and IFFS welcomes a good crowd from France, Belgium, United Kingdom, Netherlands as well as Italy. The platform at IFFS provides a good hybrid of exhibitors and visitors to enrich the experience at the exhibition.
4. In this time of the year they are many furniture fairs on East, what is IFFS’ advantage?